Video - traffic boom for telcos ?

Video is still not a reality for regular telecom markets in terms of traffic and revenue generation. With the ascent of Utube and many of its avatars at least the glut of telecom bubble pipes is getting filled up quite rapidly. What is remarkable about Utube effect is that for the first time video traffic is being looked at seriously. Very soon the video mobile traffic will be a norm. Broadcasters like MobiTV/new entrants like Sonopia are the first ones to cash. What does it have in store for traditional telcos, the isps, the retailers/wholesalers? Should the local providers offer video-phones at home to kick start this video traffic. PC camera usage is widely prevalent so either video phones or just the videophones based on local provider's softclients can provide a start. To further increment the volume of video traffic, video services like local weather, on-demand video/broadcast, social networking videos - the idea are quite many. The key is how all of these migrate away from pure internet/peer-to-peer (aka low quality) to a high quality monitored video service provided by telco service providers?
For telco vendors, Video will provide a new lease of life for product. Products addressing areas such as QoS assurance, bandwidth management, video monitoring, video transcoding will be hot when Video traffic flow via telco's pipe grows abundtantly. And we are almost there.